Why Are Your Ads Burning Budget With Zero Sales? (ROAS Analysis)

Low Return on Ad Spend (ROAS) is rarely due to the ad platform itself; it is a direct result of "leaks" in the Sales Funnel, specifically in User Experience (UX), Offer clarity, or Tracking accuracy. Here, we explain how to close these gaps.

Platform vs. Strategy: The Core Problem

The biggest mistake Saudi merchants make is blaming "Snapchat" or "TikTok" for zero sales. The digital truth is: If ads bring Traffic but zero Conversions, the fault is internal (Website or Strategy), not external (Ads).

Nami’s Strategy: Closing Sales Funnel Gaps

At Nami, we rely on the "Audit First" principle, focusing on the following entities:

• (UX Friction)

•  (Value Proposition)

•  (Data Integrity)

The Mechanics of Retargeting

Statistically, 70% of visitors abandon carts. Our "Magnet" strategy retargets these users with Personalized Ads, increasing conversion rates by 30% and turning "Abandoned Carts" into a "Profitable Asset."